>> Lovestreet
bio: Lovestreet Records is founded on respect for the artists' integrity and will in all situations work for the artists' best interest. Lovestreet Records shall release contemporary, mainly Swedish, jazz and will, through good marketing, aim to reach the widest possible market.
Those are the thoughts behind Jalle Hoffman's and Lotta Segergren's record company. Jalle, Lovestreet's producer and artistic director, is also a jazz musician himself. He comes from Östersund but has for the last ten years been frequently engaged as a sax player in the Malmö region.
The thought of starting a record company came out of the difficult market where jazz musicians are working. Most records are sold in a few thousand copies, and that's it. Through focusing on the marketing of all Lovestreet's productions we will try to set up international distribution.We promote Lovestreet's name rather than the individual artists. Then, obviously, it is the various artists who will be sold.
Lotta Segergren, with a past within advertising, is today working with organizational development, focusing on communication, and also as a guest teacher at the Malmö University. It is her competence that will put Lovestreet on the jazz map. Lotta is also responsible for finance and contracts.
We have chosen to use CDA as our distributor in Sweden, and through them we will be represented in about one hundred record shops with a jazz profile. Internationally we will work toghether with MConnexion for world wide distrubuion and marketing.
In the present situation, we will not take home any profit from the company, but instead let the profit from one record finance another one, or be used for more advanced marketing.
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